Pharma Shows Business Leaders How To Recover From A Crisis

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I’m the author of the award-winning Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey) which was rated one of best new crisis management books to read in 2020 and 2021 — and one of the best crisis management books of all time — by BookAuthority.org. The advice and observations in this blog and my “Crisis Ahead” podcast are based on my extensive experience helping companies, organizations, and individuals prevent, manage, and recover from a variety of crisis situations. I’ve been the CEO of two trade associations, a PR consultant to hundreds of clients, and press secretary for Democratic and Republican members of Congress and political candidates.

“They put people before profits. When brands align with the consumer and are seen acting, authentically, in consumers' best interests, then brand love and profits follow,” she said.“They underpromised and overdelivered. It was a race against the clock to develop a viable vaccine and slow the spread of this deadly disease.

Based on the success of pharma and other industries, it is possible for companies and organizations to bounce back from a disaster, scandal or other corporate emergencies.Scott Sobel, senior vice president for crisis and litigation communications at kglobal, said, “It is no surprise that pharma’s credibility has grown incredibly [by] developing Covid-19 vaccines in record time.

 

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