How Home Depot And Lowe’s Will Grab Share In The Burgeoning $33 Billion Outdoor Living Market

And it won’t be just the DIYers that will be shopping for outdoor improvements, but Reading predicts strong growth from home professionals too.

“Given how ‘antsy’ people are to get outside and how strong home has been, tackling outside projects is a quick-win, big-impact change to make. Combine that with the timing of the stimulus checks, and everything plays right into the hands of Home Depot and Lowe’s,” Reading says.Having learned last year that its consumers’ path to purchase typically starts online,to inspire customers to think bigger about improving their outdoor spaces.

Home Depot’s Sarah Fishburne, director of trend and design, credits its customers leaning into more ambitious projects as a key driver of growth for the company, especially outdoors where a little bit of sweat equity can pay off big. As for trends, Fishburne anticipates strong demand for seating this year, from extra chairs to use in the front yard to expansive sofas for lounging on the patio and high-top tables and chairs for outdoor dining.

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