How The Puppy Pandemic Is Growing This Pet Business

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Meet Parisa Fowles-Pazdro, Founder of maxbone, the digital platform for pet owners offering beautifully designed and sustainably made food and treats, clothing, toys, and products.

primary goal is to sustain their loyalty

by coming up with creative and refreshing ideas that will keep them excited. You don’t want to rely on buying a customer over and over again through paid marketing. Keep the customer engaged since it’s cheaper to retain customers than constantly acquiring new ones. Keep your efforts relevant and innovative.Start with good hires, take your time when you hire, and let the person go quickly if they are not working out.

hurdle. Fortunately, Parisa reached that in the first year, so her advice is to believe in your conviction. Sometimes rejection is a good way of getting even more ammunition to succeed.Learn what your best sellers are quickly and learn to manage inventory accordingly. If you need to reach $10 million in revenue, then plan inventory management around that goal.The process of raising money can be difficult as investors will have different opinions and advice about your business.

The bottom line is that business management will always have its challenges, but it also has its wins. Being sure you are in business for the love and passion of it will help you overcome the obstacles. And remember, every challenge is an opportunity to learn.

 

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