This Virtual Model Firm Wants to Disrupt China’s Modeling Industry

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David Lim, the former China head of Elite Model Management, wants to revolutionize China’s commercial modeling industry.

LONDON —

Now he is rolling out this service to China’s booming designer fashion sector. During the upcoming Shanghai Fashion Week, his company will set up a booth in SFW’s official trade show Mode Shanghai to showcase how his technology can speed the industry and cut down the hassles that comes with photoshoots while delivering realistic, quality results.

The turnover of a batch of more than 100 product shots can be as quick as 24 hours, and only costs around 25 percent of the traditional method.“It’s not a photo studio anymore. You probably don’t have to take a picture, you make a picture. It’s a different way,” Lim said. Lim admits that the tool is still not perfect. A product can only be shot from the front, back, left and right. From a 45-degree angle, the product won’t fit as nicely on the digital models.

Costa Colbert, iCloudModel’s chief science officer, believes that there is a big opportunity for China’s already digital-savvy retailers to drop legacy practices and invest in “game-changing AI-driven technology.”

 

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