Ozuna Is the Latest Superstar to Join Gaming Company XSET

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Exclusive: Ozuna is the latest superstar to join gaming company XSET, following Swae Lee.

for XSET, but his biggest contributions will be broader than gaming content. Ozuna and XSET will drop merchandise together along with NFTs . XSET will also run the video gaming activation at November’s Ozuna Fest in Cancun, bringing gaming lounges and a gaming VIP area, while Ozuna will game at the event.

“Ozuna has been a gamer for a while, and we understand that the gaming community is a huge community that has not been serviced on the music side,” says Ozuna’s manager Edgar Andino.

As the pandemic wiped out many in-person financial opportunities for music, artists began hopping into the gaming industry. Tavis Scott, J Balvin and

 

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