BUSINESS MAVERICK 168 INTERVIEW: Meet Good Things Guy Brent Lindeque, the architect of the kindness movement

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In a world where you can be anything, be kind. The phrase might not have been coined by Brent Lindeque, but the Good Things Guy lives by it.

Many will remember the ghastly Neknomination bro’ drinking challenge circa 2014, which required a “nominee” to film themselves emptying quantities of alcohol down their throats, post the video to social media, and nominate another “victim” to do the same. No surprises, but at least five deaths were linked to the idiotic dare and many took ill, underscoring the unmitigated stupidity of it all.

Life changed when he switched up the Neknomination challenge, explains Lindeque. “At the time, I had Chaos Theory, my events and brands activation agency, and did a lot of corporate work. We imported photobooths from the US as well as Flogo machines for inflatable logos which we used in brand activation. I loved working in corporate.”

Mainstream media exposure focuses on the hard news and the bad, but Lindeque found himself in a space filled with beautiful stories, which often had him in tears. “I felt [the stories] needed telling; I had found my purpose.”Soon after, Cliff left 5fm to start Cliff Central, an online content hub that was open to ordinary people. Lindeque perceptively seized the moment, asking Cliff if he could tell good news stories.

An opportunity to appear on My Kitchen Rules with his fiancé, Andrew Rosson, in 2017 forced him to take a break from Cliff Central because the film shoots were so demanding. But he always had his laptop with him so the writing never stopped. It’s not all rainbows and sunshine news though. Lindeque says his favourite reporter is Mandy Weiner, who has gone from being a “mentor to a friend”, and he is not impervious to the real world. “I read the news daily – mostly on News24, Apple News and the Mail & Guardian.”

 

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