How Gap Became A Gender-Smart Company

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How Gap Inc. became a gender-smart company:

Best-selling author Christine Michel Carter is the #1 global voice for working moms. Christine’s voice transpires across miles into the heart, mind, and soul of momsBest-selling author Christine Michel Carter is the #1 global voice for working moms. Christine’s voice transpires across miles into the heart, mind, and soul of moms everywhere.

Christine clarifies misconceptions about working mom consumers for brands and serves as an amplifier of their personal truths. From delivering consumer insights and brand marketing content to helping HR and diversity teams attract and retain these hardworking professionals, Christine works with advertising agencies, research firms and companies to ensure they’re at the forefront of the minds of female consumers.

Christine is aligned to one of the critical health topics of the World Health Organization : maternal health. This includes the physical, emotional and mental health of women during pregnancy, childbirth and the postnatal period. Additionally, there are cultural nuances during pregnancy, labor, and delivery that can increase the risks of experiencing mental health challenges for moms of color.

 

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How Gap Became A Gender-Smart CompanyGender-smart companies are those owned by women and those that integrate gender best practices throughout their operations.
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