From Upfronts to NewFronts, Madison Avenue Faces Its Post-COVID Future (Strictly Business Podcast)

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On the latest episode of the Variety podcast 'Strictly Business': a conversation about the state of the advertising business with GroupM's Brian Wieser 🎧

“It’s stimulus-driven in many cases, at least collectively, because we really do need to remember a lot of people are still struggling, but on average people in the economy are very, very able and willing to spend money.”Also fueling advertising growth is not just a robust level of new business formation, but the emergence of new kinds of businesses more oriented to the explosive growth of e-commerce coming out of the pandemic.

The average company reserves 1% of revenue to advertising. But what if the new generation of businesses being formed was more like 2%? Something like that is happening, and more of that extra money is flowing intoIn this wide-ranging conversation, Wieser address many key trends impacting the advertising world, including the rise of connected TV, addressable advertising and the extinction of third-party cookies.

 

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