How the 28-year-old CEO of a sports company backed by Adidas' venture fund spends her day

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Break the Love started by partnering with nonprofits around New York City but has now entered into revenue partnerships with the United States Tennis Association and Wilson Sporting Goods. Spread across 10 cities in places such as New York and California, Break the Love hosts its own classes, is creating its own tennis tournaments, and has 5,000 active users.

Break the Love already offers classes for beginners and advanced players, and charges users a fee to attend classes and tournaments. Classes start as low as $39. The platform also trains athletes who, afterward, can serve as instructors for the classes. In New York, for example, the problem is typically where to find courts and where people can learn about tennis without spending too much money In places like Florida, however, it mainly comes down to finding people to play with, and places to learn the sport that are comfortable and inclusive for everybody.

She gets another cup of coffee, and around 11:30 a.m., she takes a quick break to get fresh air and lunch. While eating, she starts working on a creative partnership deck as well as more proposals."For us, partnerships are a big part of how we grow our number of courts we have access to," she said, citing, for example, how the company works with various Parks and Recreation Departments throughout the nation.

 

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