Much More Than A Holiday: How Tech Companies Should Commemorate Juneteenth

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Here's how tech companies should commemorate Juneteenth:

and Emancipation Day – is a holiday celebrating the emancipation of those who had been enslaved in the United States.Although Abraham Lincoln issued the Emancipation Proclamation in 1862, the news didn't reach the enslaved people located in Galveston, Texas until June 19, 1865. Recognized as the official end of enslaved people in the U.S., this day has been celebrated for years in the Black community as Juneteenth.

Jack Dorsey, CEO of Twitter and Square, was the first major CEO to announce that Juneteenth would be a paid holiday for employees. Soon after, many of tech’s largest companies announced their respective plans to commemorate the day.

While recognition of such a historic day is necessary – and to state the obvious, long overdue – especially as Black and other non-white male communities continue to be marginalized, it’s all too easy for companies to appear opportunistic, or worse, tone-deaf. Participation here is not a one-and-done, token action. Tech companies need to ensure they take more actions to make real change in addressing racism in tech, not just on June 19, but throughout every day of every year.

I am fully aware that if a leader of any company, tech or not, is only now awakening to racism in this country, you might be wondering how exactly to combat racism in your workplace, and you may feel like you are walking into a minefield. It is critical that you don’t shrink back. If you do your homework, take an authentic and thoughtful approach, and adhere to the following recommendations, you can begin to honor Juneteenth with the respect it deserves.

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They are fighting racism with racism and sexism: '...especially as Black and other non-white male communities continue to be marginalized' White males are fast becoming the most overtly marginalzied group in the world.

Answer: Not at all. It is racist and divisive.

by giving everyone the day off

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Here’s how big tech companies are celebrating Juneteenth, the new national holidayTech companies say they've planned observance programs amid the newly official federal holiday Juneteenth. No day off = They don't really care 😂
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