Social media platforms like TikTok help job seekers and companies alike get ahead in recruitment

. Companies, too, are benefiting from having a positive social media presence that helps give applicants a well-rounded picture of their work culture and staff.

Ms. Durham started her TikTok and Instagram accounts in September, 2020, in response to the increase in applicants she encountered, especially new graduates, who were ill-prepared for interviews or submitted poor résumés. Social media platforms such as TikTok aren’t just for companies to showcase their brand and company culture. They’re also a way for job seekers to show a fuller picture of their skills when applying for work, according to Dr. Hewlin.“Gen Zs have flexibility in terms of being creative and showing [who they are],” she says. “Companies get a more comprehensive profile by viewing the candidate on different platforms.

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