, the emergence of the NIL market is creating a new battleground among top college athletics programs. Just as schools once battled to build over-the-top athletic facilities, the ability to market athletes is poised to become a major selling point in attracting recruits and soliciting donations. Now, universities find themselves in a position where they can spend more money to support their athletes than ever before.
Even as NIL legislation opens new doors, there’s still ground to cover in unwinding the NCAA’s longstanding ban on college athletes’ right to earn money. However, the organization did suffer awhen a unanimous Supreme Court ruling—which stated restrictions on enhanced education benefits for players violate the nation’s antitrust laws—cast doubt on the organization’s iron-fisted grip on its athletes’ finances.
“It’s a huge win for college athletes,” Derdenger says. “While this ruling does not lay the foundation for a pay-to-play collegiate system, it does create a market of open competition between universities and on the benefits they provide to future student-athletes.” on Wednesday that the NCAA appeared set to adjust its NIL policy as a temporary solution, and a student-athlete in a state where NIL laws have not been passed confirmed tothat Opendorse is holding meetings to prepare them for a widespread relaxation of NIL restrictions.“I'm getting my sleep in now,” Lawrence says. I'm an assistant editor covering the intersection of sports, business and technology. I've previously written for CNBC.com, The Hockey News and Narratively.
And let’s sit back and watch all sports other than football and basketball suffer….
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Great for the student athletes.
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