Google’s parent company flexed its digital dominance, reporting its largest second-quarter sales growth in 15 years behind aAlphabet Inc. reported second-quarter revenue of $61.88 billion, an increase of 62% from a year earlier, when its unassailable ad business tumbled as the coronavirus crippled the economy. Profit more than doubled to $18.53 billion, with per-share earnings surpassing analysts’ expectations.
, online food orders and streaming video consumption. The burst in digital activity led companies to pour marketing dollars into ads across Google search, Maps and YouTube, underscoring the pre-eminence of its products. The company posted $50.44 billion in sales from advertising, a 69% increase helped by a red hot U.S. market where ad spending is on track to be the fastest in the postwar era. YouTube’s ad business collected $7 billion in revenue, increasing 84% from a year earlier.
Other tech companies have benefited from a soaring digital ad market. Snap Inc. last week reported revenue more than doubled behind
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