makes high-quality breads, sweet baked goods, and almond butters from simple, clean ingredients, including sliced breads, almond butter brownies, banana sweet bread, and cinnamon almond butter to name a few offerings. All products are made in-house and gluten-free, grain-free, and non-GMO. They can be found online and nationally at stores including Whole Foods, Kroger, Albertsons, and Safeway.
So, she spent the next six months creating low-carb, high-protein brownies and banana breads for herself. She shared the products with friends at the gym, who told her they were delicious. With this, Base Culture was born. Word of mouth quickly spread and demand grew rapidly. When a national news story aired, it drove a massive surge in demand. “This proved that there was a hole in the marketplace that my products were filling,” says Amatea.
Besu started sharing her journey as an entrepreneur on Instagram and rapidly grew a direct-to-consumer business. Within the last two years, the company has secured national and international distribution. As a Latina business owner, Besu also is committed to paying it forward to help other women entrepreneurs.
In 2010, Garibaldi was working at Apple when she met a coworker who had successfully launched a better-for-you condiment brand. After learning more about his experience, she decided to create her own consumer product. She realized that while she saw plenty of healthier, organic foods in the perimeter of the grocery store, hardly any brands were creating better-for-you products in center store.
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