Are business cards still necessary in times of social media?

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According to a career coach, business cards still play a huge role in all sectors today, from politics, industry and manufacturing to the media and culture.

In the age of social media, with people increasingly connecting via platforms like LinkedIn and Xing, handing out little cards might have come to seem more and more old-fashioned. Photo: Conscious Design/Unsplash

One habit that is being rendered particularly obsolete, thanks to this development: printing your own business card. If we are to believe experts, however, there are “no signs that it’s going out of style,” says Bettina Knape from the German Printing and Media Industries Federation . For many, it’s important that the little card isn’t just a boring slip of paper but can garner attention, says Knape.According to German printers Vistaprint, customers increasingly value high quality paper and print. In addition, individual and professional designs are becoming more important.

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