SYDNEY - Trying to figure out how the stock markets work? These days you're as likely to turn to a social media influencer for advice as a financial adviser dressed in a suit.
"It's so much better now, because it's so much more accessible," said the 25-year-old, who boasts 100,000 followers on her "Invest With Queenie" TikTok account and tens of thousands more on Instagram and YouTube. A period of living under the poverty line at 19 "really taught me how to budget and how to value money", she said, adding that she still lives simply and doesn't plan to "buy a mansion anytime soon".Tan's background is in marketing, and like many FinTok personalities she cautions that she doesn't have any financial qualifications.
Like the easy-to-use trading apps that have popped up around the world, Garza sees social media as widening access to wealth. There's also the question of the videos' reliability. Regulators from Spain to New Zealand have urged young investors to be careful about following their advice.
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finfluencers...This type of marketing is just going to become more and more prevalent with Gen Z growing up. Digital doesn't work on me. I purposefully do not click on ads.
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