What exactly is ‘de-growth’, and how can it make the fashion industry more sustainable?

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All eyes are on Glasgow, where the UN Climate Conference COP26, is currently in full swing. Could sustainability watchword ‘de-growth’ be the radical method that changes the fashion industry’s current impact on the planet?

“De-growth is an idea that critiques the global capitalist system which pursues growth at all costs, causing human exploration and environmental destruction.”

At the moment, and for centuries previously, our personal and economic success has been rated on expansion, growth and wealth. The more we have, the ‘better off’ we are perceived. But, the more we consume, the more damage it can do to the planetTuul & Bruno MorandiAs brands and economies grow, they need planetary and human resources. They want these as cheaply as possible to maximise profits. But this is an ultra damaging way to do business for the world and those that live in it.

 

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