How I Got My Job: From Bartending to Building a Drinks Company and Founding a Nonprofit

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How I Got My Job: How John deBary went from bartending to building a drinks company and founding a nonprofit

. My biggest deficit was that I had absolutely no experience bartending and I got very fortunately plopped into one of the coolest bars in the world that was part of the craft cocktail renaissance.New York Times

I didn’t really want to bartend forever. Six years was enough for me. I wanted to bring what I had learned to more people — more than the people who were sitting in front of me at the bar every night. I’ve always had the idea in my mind to create a drink and I’ve always been interested in nonalcoholic cocktails. It’s such a fascinating category for me because it’s so hard to get right.

Other nonalcoholic products on the market are thought of as replacements for specific things like spirits. Proteau is meant to be its own thing. It doesn’t have any reference to something it’s replacing, which is cool, but also hard. It’s difficult to articulate exactly where it stands because you can’t compare it to anything that already exists. It’s exciting and terrifying at the same time.

The organization was just a small part of my life before the pandemic. On March 15, 2020, we started a COVID fund and it really just took off. We have raised over $7.5 million so far for the fund to do direct assistance for restaurant workers, grants to nonprofits, and the zero-interest loan program.

 

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