How Custom Beauty Brands Are Shaping A More Accessible Industry

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It’s also fulfilling to know that sometimes products are made especially for you.

come with 21 different nail sizes in one pack, which is more than any other brand I’ve tried. Finding these products feels like a win–because it is– but the process can also feel tedious. As March stresses, "Makeup should not be a test you have to take every time you buy it.” For many people that means finding just the right shade of red, for others that means finding products that are just usable, period.

People have pointed out to me that designing products for one-hand use is a particular and uncommon demand. However, Horn explains that even when designing for a minority disability, the design could ultimately be advantageous for all if it makes a product more universally accessible. If you’ve ever tried stick-on gel polish, you’ve likely experienced a bit of an awkward fit from having pre-sized nails.

As inclusive brands continue to emerge with customizable beauty concepts, they pave the way to innovate far beyond just designs and colors. It opens up the conversation for people to expect more than the previous industry standard that told us, “This is what you get and if it’s not right for you, so be it”. Enabling this ongoing conversation is vital to taking note of and addressing the full spectrum of needs for inclusivity and as someone with a disability, that makes me feel considered.

 

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