With that said, when people reach out to us, and if we like their artwork, they usually submit a few concepts. I always ask them, “Where do you want to go? What do you want to see? What’s your”—I hate to use the words, but—”What’s the movie you feel like you just love unabashedly, that you might not see that much love for?” When people reach out to us, they’ll say, “Oh, I really want to do this collection, or this collection.
” It’s like, well, which one’s the one that you think is going to be niche-r? Which one’s going to be the one that’s tougher to do? We go with that, because that’s very much within our style, which is celebrating the smaller, less-represented movies.Then, I let them loose. I say, “OK, great. Let’s do this.” Case in point, when we worked recently with Courtney LeSueur, she approached us with a couple of different ideas for collections to build around, andanything.
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