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Lego building new brick factory in Vietnam as Asian market clicks

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COPENHAGEN: Toymaker Lego said on Wednesday (Dec 8) it plans to build a new factory in Vietnam to keep up with rapidly growing demand for its coloured plastic bricks among children across Asia. The privately-owned Danish firm said it will invest more than US$1 billion in the project, which will be its

COPENHAGEN: Toymaker Lego said on Wednesday it plans to build a new factory in Vietnam to keep up with rapidly growing demand for its coloured plastic bricks among children across Asia.

"Growth in China and Asia is fantastic and we can see that over time that we will need more capacity," he said, pointing to a growing middle class and high number of births in the region compared to more mature European and North American markets. He added that the decision to build in Vietnam had not been accelerated by recent global supply chain disruptions.

 

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