Four Ways Companies Are Elevating Their Sustainability Initiatives

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People are catching wind of how dirty the fashion industry is and are gladly waving goodbye to fast fashion and inviting sustainable staples to establish a permanent presence in their lives.

with companies intertwining transparency into the brands DNA and communicating openly in a way that feels like a personalized, 1:1 conversation.The future of fashion is circular, and I am not talking about your high school geometry class. Circular fashion is a system when the production of an item and the end of the item's life are equally as important. Circular fashion is the perfect collision of sustainability and circular economy.

It all starts with manufacturing and pushing the limits of longevity and timelessness. Then focusing on materials used and whether or not they are sustainable. Once the customer has decided they no longer need or want the product, rather than trashing the item, the item will be repaired, re-designed, swapped, or sold second-hand. Consider this product to have a second, third, and even fourth life. shoes. They take a material-first approach ensuing materials used can biodegradable or recycled.

Today, brands are beginning to introduce resale programs to their customers. Gucci has partnered with and the largest luxury names to support second hand. This partnership has allowed Gucci to win over a younger demographic and give the younger generation an entry point into a taste for luxury at an affordable price.With a sense of urgency to reduce the textile industries environmental impact, designers are gravitating toward innovative materials that will change the way your clothes are made.

 

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