Will the new price regulation succeed in its aim of reducing dangerous drinking, and what effect will it have on Irish retail? Picture: PA
On the Tuesday after New Year’s Day, Colm O’Sullivan began slapping yellow stickers on the trays of beer in Sam’s Gala convenience store in Dunmanway, Co Cork. “Today’s price €25 – 03/01/2022” one sticker on a slab of Budweiser said, alongside another yellow label: “Tomorrow’s price €47.34 – 04/01/2022”.Subscribe from just €1 for the first month!
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