Netflix and analysts had anticipated a large jump in consumers toward the end of 2021 when the company released new TV shows and movies that had been pushed to the back half of the year.
Bright spots in the quarter could come from strong releases such as the celebrity-filled"Don't Look Up" and"Emily in Paris." The company had said it would spend $17 billion on content in 2021. It hasn't released figures yet for 2022 spending.in the U.S. and Canada last week. In the States, the monthly cost for the basic plan rose $1 to $9.99. The standard plan jumped from $13.99 to $15.49 and the premium plan rose from $17.99 to $19.99.
Netflix's strategy is to increase prices as customers become even more entrenched in the company's exclusive content. Price increases can help offset waning customer growth."With 4Q21 widely billed as Netflix's biggest content quarter ever, we would expect investors to recalibrate their long-term outlook based on whether or not this large content slate drove strong growth," Credit Suisse's Douglas Mitchelson said in a note last week.
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