Google announced that it’s also looking into technologies that limit the “potential for covert data collection.” This includes introducing safer ways for apps and advertising software development kits to integrate.
“In order to ensure a healthy app ecosystem—benefiting users, developers and businesses—the industry must continue to evolve how digital advertising works to improve user privacy,” Google stated. Now, Google is taking privacy preferences a step further to build on the company’s existing efforts to improve user privacy without taking a toll on free content and services.
While Google gets to work on bringing these new solutions to fruition, it will continue to support existing ads platform features for at least two years. It also intends to offer “substantial notice ahead of any future changes” to give players time to adapt. After all, the new plan for Android will shake up the advertising landscape as we know it.
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