Privacy Changes To Google Cross-App Tracking Could Stir Stocks

  • 📰 Forbes
  • ⏱ Reading Time:
  • 37 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 53%

Ireland News News

Ireland Ireland Latest News,Ireland Ireland Headlines

Google is changing its privacy policies for Android users. The private advertising solutions that prohibit Google cross-app tracking could shake up stocks like Apple did last year

Google announced that it’s also looking into technologies that limit the “potential for covert data collection.” This includes introducing safer ways for apps and advertising software development kits to integrate.

“In order to ensure a healthy app ecosystem—benefiting users, developers and businesses—the industry must continue to evolve how digital advertising works to improve user privacy,” Google stated. Now, Google is taking privacy preferences a step further to build on the company’s existing efforts to improve user privacy without taking a toll on free content and services.

While Google gets to work on bringing these new solutions to fruition, it will continue to support existing ads platform features for at least two years. It also intends to offer “substantial notice ahead of any future changes” to give players time to adapt. After all, the new plan for Android will shake up the advertising landscape as we know it.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 394. in İE

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Shell a lone bright spot as European stocks tumble, energy prices soar on Russia-Ukraine tensionsRattled by fresh tensions on the Russia-Ukraine front, European stocks tracked global equity losses.
Source: MarketWatch - 🏆 3. / 97 Read more »