Imax Talks Up Live Events Strategy as Company’s Quarterly Results Beat Projections

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Imax has continued to dig out from a global pandemic that devastated the theatrical movie business, posting its best quarterly results since COVID-19 became a facet of daily life. At the same time,…

has continued to dig out from a global pandemic that devastated the theatrical movie business, posting its best quarterly results since COVID-19 became a facet of daily life. At the same time, the big screen company made it clear that it is setting its horizons behind the latest new releases, talking up the opportunities it sees in launching special events with filmmakers and musical artists.

Imax was bolstered by some popular big screen successes, notably “Spider-Man: No Way Home,” which beat the pandemic odds to become one of the most popular film releases in history. But the company has also worked to widen its array of offerings during the end of 2021.

“We believe this is significant opportunity for us — live-cinema music events that exponentially grow an artist’s reach without sacrificing the quality and intimacy of an in-person experience,” Gelfond said. “In fact, in some ways, we top that in-person experience — with crystal clear, stunning visuals and sound capabilities that approximate what it’s like to sit in the front row of a live event.”

 

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