All the pieces matter: How Lego is winning adult hearts and minds | Business Post

  • 📰 businessposthq
  • ⏱ Reading Time:
  • 23 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 71%

Ireland News News

All the pieces matter: How Lego is winning adult hearts and minds, writes aalannabanana.

The Lego Star Wars UCS Millennium Falcon on sale for £649.99 at the Lego Store in London. Hundreds of fans queued around Leicester Square to get their hands on the collectors’ set when it was brought out in 2017. Picture: Shutterstock

Tom Eastaway is a Lego fan, and one of the administrators of the Irish Lego User Group. Earlier this month, the WhatsApp group which he and the other administrators share began buzzing with word of a major development: the Danish toy giant had announced plans to open its first ever Irish store on Grafton Street in Dublin.

Soon, messages began flooding in as other friends also rushed to appraise Eastaway of the good news. He...

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 8. in İE

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Diageo warns new development plan could impact business at Guinness Storehouse | Business PostDrinks giant tells council it should specifically reference positive impact of brand on city in new development plan DonalMacNamee97 😂
Source: businessposthq - 🏆 8. / 71 Read more »

Brown Thomas and Arnotts to invest €50m in online and in-store shopping | Business PostThe five-year investment plan was revealed in advance of the opening the luxury retail brand’s €12m Dundrum store
Source: businessposthq - 🏆 8. / 71 Read more »

Ukraine latest: Ukraine breaks ties with Russia as ‘several dozen of soldiers killed’ | Business PostUkraine latest: Russian tanks rolling into into Ukraine from Crimea
Source: businessposthq - 🏆 8. / 71 Read more »