President Halimah commends KooBits Learning for pivoting business model during pandemic

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SINGAPORE - The pandemic was a testing time for KooBits Learning when its business-to-business model took a hit from school closures and a drop in enrolment in private schools across South-east Asia.

But its chief executive officer and founder Stanley Han, 41, has scored a turnaround by pivoting its school product into a consumer one.

"I managed to reach out and leverage on various talents to help grow the team and business. Our expansion led to more workers joining us, and during the pandemic, their pay was even increased as they had to take on various responsibilities as well," he added. During the pandemic, she has visited small and medium-sized enterprises to understand how they are adapting.

"The platform is engaging and the content is comprehensive. Besides, the education technology sector is growing. The ability to continuously innovate and be creative allows firms to find new opportunities.

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