Want to make human-centred business decisions? Use design thinking

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Design thinking is a human-centred approach to innovation and problem solving

. “It encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes,” the global design firm IDEO says.

Teams often stumble right off the blocks because they don’t agree on the problem they are trying to solve. To avoid wasting time and resources, make sure all team members understand the challenge from the outset.Avoid creator’s bias by gathering a wide range of ideas and insights to understand the end-user. Use surveys and other tools to research your audience. To ensure you’re considering enough viewpoints and mitigating blind spots, think about the extremes in your population.

Gathering inspiration from a variety of sources enables us to tailor our leadership style to the unique individual needs of our team members. Asking for and acting on feedback – after meetings, throughout difficult projects – is a great way to develop vulnerability, a key leadership capability.

 

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