Emeryville-based women's activewear brand inspired by Title IX rises to $100M business

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Before Lululemon and Lady Foot Locker, there was Title Nine - a company started in a Berkeley garage by a Yale athlete. And it was all inspired by the landmark civil rights legislation in its namesake.

Women's basketball coaches at NC State, UNC and Duke talk about Title IX and its impact on the state of women's college basketball.You'll find quotes from"sheroes" and the"wall of difficult women" boasting names like Billie Jean King to Greta Thunberg, Stacey Abrams, and Vice President Kamala Harris.

It's not just quotes on the wall," said Park."We are committed to women owning and risking and leading in every aspect of life." "I love the creative freedom that I have," said Jacq Safer, Title Nine senior product photo stylist."I very much feel like my voice is heard a lot more here."The company recently made headlines for donating $1 million to the U.S. Women's National Soccer Team in its fight for equal pay.

The U.S. Soccer Federation settled with U.S. women soccer stars earlier this year and agreed to pay men and women at an equal rate going forward.That leveling of the playing field is something Park hopes to see more of. "My goal for Title Nine is, if we're successful, we're going to have fostered a whole bunch of other entrepreneurs and leaders that will make women leading and risking and owning not so unusual," she said.All thanks to just 37 words:"No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.

 

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