On the investment front, Lillard is a co-owner of Players TV, a channel that launched on Samsung TV Plus in 2020. In addition, he owns Damian LillardNow, Lillard is focused on building Move. Lillard said Jones presented the idea to construct the insoles brand in 2019."As soon as we talked about it, my mind went to my own foot injuries," he added.
"It's even worse now," said Lillard, referencing younger athletes who tend to play all year to develop their skill set and gain exposure."It's more important for them to get ahead of the game on these types of things. So, I felt like it was a major marketing opportunity for it not just to be a part of a successful business plan but to be a part of major impact on a lot of these younger athletes' health.
"And the response we've gotten so far lets us know we're making traction," Jones said."Introducing Dame to the current market, the potential market, and how we're going about it in a different way – and telling a story to parents and kids about why pro athletes swear by [specialized insoles] – Dame was onboard.
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