Ayobami Kareem is the founder and Group Managing Director of WhiteRose International Group, a business conglomerate. Ayobami, who is famous for her exploits in the real estate sector, has carved an enviable niche as a high-flying entrepreneur. The success story of WhiteRose Properties, a subsidiary of WhiteRose International Group, has continued to inspire aspiring female entrepreneurs across the country.
Structure. The real estate sector in Nigeria has no defined structure. Any person can wake up today and claim to be a ‘seasoned real estate practitioner’ without passing through a defined, regulated and informed structure that would prepare the person to practice in the real estate sector. One of the results of this is that there are many ubiquitous real estate agents out there taking so much havoc to innocent investors.
Yes. People underestimate my ability a lot because I am a woman in a business sector that is dominated by men. Another major challenge I encountered as a beginner in real estate was access to finance. I had a lot of dreams but there was no adequate fund to establish a strong business model. I was doing a one-man business. The real estate industry is a male-dominated field; it takes a stubborn choleric woman like me to be successful in real estate.
As earlier said, there is a need to create more awareness on the opportunities that abound in the real estate for women. This is because majority of women believe that they can’t survive in real estate because of the fear that it is a male-dominated sector. Again, there is a need to encourage financial institutions to make access to funds easy for women in business, especially in the real estate sector. This will help in boosting the productive capacity of women in the sector.
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