NAIROBI, Kenya, 25 April 2022 -/African Media Agency /- Africa’s potential as a market for new business is frequently misunderstood as there has historically been a dearth of real-time market data. When asked how many companies in Africa earn annual revenues in excess of US$1 billion most business executives would typically estimate fewer than a hundred,…
When asked how many companies in Africa earn annual revenues in excess of US$1 billion most business executives would typically estimate fewer than a hundred, or even zero. In fact, there are more than 400 such companies — and they are, on average, growing both faster and are more profitable than their global peers. More companies are not entering the vast African market simply because of such misunderstandings.
The solution is end-to-end, starting with feet on the ground, various indices with proprietary methodologies and ending with a portal which is its ultimate intellectual property. This mine of information can be specifically configured at the touch of a button by clients. For instance, because Africa has such as high penetration of mobile telephony, ecommerce businesses have wrongly assumed they would have a free ride on the continent.
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