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YouTube's huge miss shows digital media ad market is getting hit hard

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Google's YouTube was expected to show ad revenue growth of 25%. That number came in way short at 14%.

" for the YouTube competitor, and the company provided a weak sales forecast for the second quarter.

Nearly a year ago — in the second quarter of 2021 — YouTube revenue came in at over $7 billion, up 83% from the year prior, drawing it close toquarterly revenue. The disappointing results at YouTube in the latest period pulled down Alphabet's profitability, contributing to a drop in net income.

 

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