A year later, the company raised an undisclosed amount from Ali Capital, Headline and Bling Capital in 2020, according to PitchBook. None of Alltrue’s investors immediately responded to a request for comment fromAlltrue, which changed its name from Causebox in 2021, sold quarterly subscription boxes with all sorts of “ethical and sustainable” lifestyle products—frying pans, vegan leather totes, portable speakers, welcome mats and more.
Customers, too, are furious. Alltrue gave shoppers the option of paying for a single box, or they could purchase an annual subscription of four boxes for roughly $200. Alltrue also offered additional products as voluntary add-ons each quarter. Amy Colton, a 51-year-old Alltrue subscriber from Baltimore, says she was impressed with its mission and commitment to highlighting environmentally friendly brands and signed up in 2020.
“I tried and tried to talk to an actual human being, but then I did a Google search for Alltrue and I saw on Facebook that it was going under. That’s when I started contacting my bank to try and get some resolution to this,” she said. While Alltrue’s demise seemed sudden, this isn’t the first time it has faced scrutiny. When it was still named Causebox, the company voluntarilystainless steel kettles sent to customers in early 2021 because they posed a burn hazard. According to the Consumer Product Safety Commission, the company received 122 reports of the kettles releasing hot water or excessive steam, resulting in 18 minor burn injuries.
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