Why Australian showrunners need business plans, not quotas

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Former Nine boss Hugh Marks and partner Carl Fennessy said Australian producers should focus on making really good shows, not really good Australian shows.

“Since announcing Dreamchaser we are getting requests from all the global streaming businesses for ideas, and they look at that as if there is something that can come out of this market that might fit a global business, rather than looking at it as ‘what do I do in Australia to fit an Australian quota’,” Mr Marks said.

“A lot of the streaming services out of the US and the UK have contacted us just to have an introductory conversation,” he said. Mr Marks said when the streaming giants were start-ups challenging Hollywood, they were just asking creatives for a good idea. But now as they transition to become the establishment, they’re asking, like a free-to-air-network, for that great idea but also a business solution to match it.

 

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