First of all, Nigeria is a priority country in our growth plan for Africa. Let me give you an overall picture before we go into the details. Radisson, as a group, has over 1500 hotels globally. In Africa, we have 100 hotels. Our aim and plan for Africa is to have 150 hotels by 2025. As part of our growth plan, we have a very focused strategy of expansion and we have decided where we’re going to grow as a priority.
Our strategy for Nigeria is to develop, first Lagos, then Abuja, and Port Harcourt. We have nine leading brands: from economy to luxury, premium, and lifestyle. Our plan is to expand in different market segments knowing that Raddison is mainly targeting business segments, but we also have positioned for service apartments, and for resorts.
The macro-economic situation is more challenging but at the same time, there is massive opportunity because of the size of the market, because of the size of the economy. So, Radisson remains highly committed to developing Nigeria and we’re very conscious of the challenges knowing that we’ve been here for a while.First of all, Radisson Hotel Group has nine leading brands, not one. That goes from economy to premium luxury or lifestyle luxury. All those brands have international reach.
There are 111 brands in Africa competing with each other. Raddison Blu is number one. If you look globally, Radisson is owned by a Chinese group, Jin Jiang, which is the number one hotel group in Asia and in China. We are the fastest-growing brand in India. So, we are very active in our expansion plan and we have restructured the company to make sure that we get better results for our stakeholders and better service to our customers and to our consumers.
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