Nintendo of America Is The Latest Company With Employee Complaints

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Nintendo is the most recent example of alleged poor workplace practices exposed to the public, putting their family-friendly on the line.

released a special report on the terrible workplace culture after interviewing over a dozen current and former full-time employees and contractors across several departments.

All the reports contradict the family-friendly, magical facade that Nintendo of America promotes for itself. Instead, contractors are reportedly scrutinized and penalized for things out of their control such as bathroom breaks, running late due to traffic, or even something menial like spending too much time within the employee cafe.

Employees cite that the difficult year of 2015 — when beloved Nintendo President Satoru Iwata passed and the Wii U and 3DS were causing the company to hemorrhage money — as a turning point within NOA. It was around this time that opportunities for contract hires to transfer to NOA full-time allegedly dried up; the path toward becoming a “red-carder,” a nickname for NOA employees, disappeared.

As Nintendo has seen success with the Switch and their entrance into the mobile market, one source estimated to IGN that “[the] demand for localization writers and editors has nearly doubled over the past three years … but that there have reportedly been no full-time hires within Nintendo’s localization team in that period.”

The 2021 closure of both the Redwood City, Calif. and Toronto, Canada satellite offices exacerbated issues within the company; after two years of working from home during a pandemic, NOA was demanding employees relocate to Redmond, Wash.

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