shows that companies plan to increase the amount of money they spend on digital marketing.
Conversely: radio, cinema, print, and TV were the channels set to receive the smallest marketing budget increases. “As consumers toggle between devices and platforms, it’s clear that their attention can be divided. But there’s always a time and place where they focus – and that’s where marketers must be, armed with the right message.”Nielsen’s report stated that marketing budgets at companies are set to increase across the board, following a pullback in spend during the height of the Covid pandemic.
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