‘I’m a business:’ Alabama recruits entering NIL landscape face ‘education gap’

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The NIL rules are complicated for adults. So who is helping the teenagers figure it out?

, a four-star offensive tackle from Orlando, Florida, disagrees with his $334 per-post metric.

“I’m a business. This is a business,” Kirkland said, “we are all in it now and you have to handle it like a businessman.” Players like Kirkland appear to be the exception, however. Multiple companies have sprouted in the near 12 months since Alston to teach players and coaches whatever they can. Icon Source started in 2018 as a middle-man enterprise between professional athletes and companies looking for sponsors. It quickly expanded to NIL, partnering with Alabama State and a few other programs. The Icon Suite is an online portal offered to schools to help with legal technicalities and facilitate deals.

Prukop has faced some resistance. Speaking to a group of Texas coaches, Prukop said one challenged the need for high school instructors to understand the rapidly changing space. Prukop asked the coach a question: Who do you expect them to go to for guidance?

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Nick saban whines about it.

Nobody at TAMU 🤣🤣🤣🤣

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