Why companies should monitor and respond to employee reviews on Glassdoor and Indeed

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With more Canadians quitting their jobs in search of better work-life balance, employee reviews are more important than ever, experts say

Early this month, U.S.-based Pluckers Wing Bar, a chicken wings chain, found itself in hot water whenthat the chief executive officer had sent a companywide e-mail urging employees to leave favourable reviews on Glassdoor and Indeed as a tactic to attract strong candidates.

With more and more Canadians quitting their jobs in search of better work-life balance, it’s a time of “great realization” for job seekers looking for more fulfilling work, said Madalina Secareanu, corporate communications lead at Indeed Canada. The scholars focused on finding “upstream indicators” of toxic cultures by scraping employee reviews on Glassdoor using machine learning to analyze text. They found employee reviews online can offer early indicators of corporate dysfunction, which if left unchecked, can threaten a reputation irrevocably.published on Harvard Business School’s website, Prof.

Take the case of British Columbia’s Jeff Sinclair, CEO and co-founder of Eventbase, an award-winning event app. Mr. Sinclair responds to each and every Glassdoor review authentically, according to apost by Perked, a Vancouver-based IT consulting firm. When a CEO responds to reviews, it shows the company listens to its employees as culture percolates from the top.

 

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