Life as a beauty editor for glossy magazines back in the ’90s was a privileged existence. Think helicopter rides to lunch in the Blue Mountains to launch an eye cream, or 48-hour junkets to St Tropez, London or New York for 20-minute celebrity-fragrance interviews with Gaga/Rihanna/Beyoncé. Endless courier deliveries of huge packages involved extravagant unboxing stunts and reams of packaging to unveil … drumroll – a lone lipstick.
A TerraCycle recycling box. The global company partners with governments and businesses to minimise landfill. An in-store refill station at L’Occitane. But not all beauty products can be decanted back into the original bottle. Jean Bailliard is the general manager of TerraCycle Australia New Zealand, a global social enterprise that has programs in place to help consumers recycle all the empties that are never going to be accepted in kerbside collections.
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