Karima-Catherine Goundiam is the founder and chief executive officer of digital strategy firm Red Dot Digital and business matchmaking platform B2BeeMatch.
But one day, in a pitch meeting, the potential clients began to respond to me in a condescending way, which eventually devolved into outright hostility. Most people don’t push back on their friends, their peers, their potential clients. It’s much easier to ignore poor treatment and walk away. Instead, we need to learn to look for it – and to speak up even if it might cost us something.I acquired a major client two years ago from within a tech industry niche made up of a huge majority of white men. I know he chose us partly because of our expertise, and partly because he wanted a more diverse supply chain.
Not everyone is in a position to provide a major platform to traditionally marginalized people. But it doesn’t have to be a big one to count. Lots of people manage content of one kind or another such as websites, video channels and podcasts. Maybe you’re curating an exhibit, developing curriculum, conducting a research project or seeking feedback. Whatever it is, make a point of including and featuring people from underrepresented groups.
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