Chanel’s Bruno Pavlovsky on Business in Italy, Preserving Supply Chain, Craftsmanship

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Speaking to a group of about 240 students of schools ranging from Polimoda and Bocconi to Politecnico di Milano to Mita, it was obvious there is no doubt in his mind that craftsmanship, is key to ensuring the future of the brand for years to come.

has a history of taking control of its suppliers and it has done so in Italy for years. Since the acquisition of Italian shoe manufacturer Roveda in 1999, Chanel has acquired eight more companies in Italy specializing in footwear, leather goods, tanning and textiles and the company paid tribute to four of those producers with a short video.

“At Chanel, we love Italy,” claimed Pavlovsky. “Half of our life is in Italy,” he said, conveying the message that “Chanel is about emotion, too.” The original intention was for the opening to coincide with the show, but work was slowed by the pandemic. No matter, Pavlovksy is taking this in stride and enthused that the newly revamped flagship, designed by“will be fantastic, of a different scale and with a different spirit,” expanded “to accommodate more product, with bigger fitting rooms and salons,” to offer “one of the best experiences. It has to be perfect.

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