Metaverse building company LandVault, gaming advertiser Admix announce merger

CEO and founder of Admix Sam Huber will lead the new entity while LandVault’s founders move onto a new venture. Huber founded Admix in 2018 and has worked with brands such as McDonalds, Calvin Klein, and Formula 1 to create product placements within games. It recently launched a metaverse offering and to date has raised $37 million in funding.

The younger company in the merger, LandVault was founded just last year but saw growth from five to 100 builders within six months. It focuses on building infrastructure for projects in the metaverse, mostly in The Sandbox.Admix’s entire management team is also staying on and will operate autonomously.

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Gaming Firm Admix Reaches $300M Valuation Following Merger, Rebrand.admixplay has reached a $300 million valuation after merging with thelandvault, the metaverse’s biggest builder. The newly combined firms will focus on building out big brands’ metaverse experiences. LizKNapolitano reports admixplay thelandvault LizKNapolitano Did anyone knew this exists
Source: CoinDesk - 🏆 291. / 63 Read more »