The U.S. Food and Drug Administration on Thursday ordered Juul Labs Inc.'s e-cigarettes off the market, saying the products play an outsized role in the rise in youth vaping.
The company failed to provide evidence their products meet legal standards, Michele Mital, acting director of the FDA's Center for Tobacco Products, said in a"The FDA is tasked with ensuring that tobacco products sold in this country meet the standard set by the law, but the responsibility to demonstrate that a product meets those standards ultimately falls on the shoulders of the company," she said.
The company said its application"appropriately characterized the toxicological profile of JUUL products, including comparisons to combustible cigarettes and other vapor products," and that"this data, along with the totality of the evidence, meets the statutory standard of being 'appropriate for the protection of the public health,'" according to a statement from chief regulatory officer Joe Murillo.
The American Lung Association called Thursday's decision"long overdue and most welcome," and cited Juul for stoking youth vaping.Marketed as an alternative for smokers trying to kick the habit, e-cigarettes have helped some adults do exactly that. However, the products have also ushered in an epidemic of youth vaping.
What new generation is hooked on nicotine? CDCgov data 👇
This seems unlikely since US high school nicotine vaping just dropped 60%, and only 0.6% of students use JUUL. FactCheckMe 2019 2021 JUUL use CDC data (i.e., reality) differs from your reporting.
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