Africa: How BabyBliss Entrepreneur Toyin Bajomo Saw Gap in the Market, And Filled It

, a “one-stop shop” that sells certified, high-quality products for moms and babies.

The company simplifies the lives of parents in Nigeria and Kenya by helping them get the products they want at affordable prices without having to import them on their own. It also helps women navigate the transition to parenthood. In 2020, BabyBliss merged with MumsVillage, an online community for African women offering localized content, advice, and a way to connect with each other.—the U.S.

"Our long-term goal is to be an African player, to be the name you think of when you think about mothers and babies in Africa, beyond just the products. So looking into maternal health services, looking into credit offerings, looking into insurance offerings…. Everything that the African mother would need to support her in this journey of parenthood, we want to be able to provide it or support them with it," says Bajomo.

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