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Here's why the maker of Marlboro cigarettes is reportedly looking to make a bet on Silicon Valley's favorite e-cig company

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Altria, the $100 billion tobacco giant that makes Marlboro and Parliament cigarettes, is reportedly in talks to take a stake in e-cig maker Juul.

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Come on. This is another drug delivery system. Nicotine is only one potential product. All about $$$.

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