to be worth $305 billion last year, up from $63 billion in 2019, according to Coresight Research. The US is three years behind China in the live-shopping game, and it's evident not only in market value but also in the slow growth of consumer sentiment, Detert added.
"Everyone has a creator marketplace now," Detert said."They're all going to roll in livestreaming, live shopping, and shoppable video, and that's where I think a lot of it's going to live in the next 18-plus months." Kelley Cawley, a retailer, has seen enough interest in her Facebook Live shows that she's not willing to give up on the channel. Last year, her daily shows increased her sales by 88%,. She plans to continue doing Facebook Live videos, while using another platform for product sales.
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