Manchester saw 36 new businesses created every day in the first half of 2022 — a huge rise of 34 percent compared to the same period last year.
“From there, we got a pop-up with Cloudwater Taproom which was really good. We did that for three months, every weekend. And then through that we got our current residency at SEESAW.” He said the growth of MediaCity and ongoing developments right across the city show that Manchester is rapidly “becoming a place for big businesses” as well as small and medium sized enterprises — which is a change he sees in his clientele. He explained: “Going into SEESAW, our customers changed a little bit with more office workers and nine-to-five crowds coming in Monday to Friday.
“Ezra & Gil could have gone for a regular established supplier, but they were actually key during the pandemic in supporting home bakers or anyone who was starting out. They saw the opportunity of something unique and individual on their counter that would then give them a point of difference.